LJHolmesCoach.com
 How it all began... 
I grew up in Bristol, UK, where some of my earliest memories are of my dad’s non-profit gym in Knowle West. As a young kid, this was where I got my first taste of fitness, learning how to perform cleans with an empty bar.

Growing up, I was constantly involved in sports—anything from football to boxing—but I always gravitated towards judo as a kid, and later rugby during my teenage years.

Even then, it wasn’t just about playing the game. I found myself fascinated by the physical training behind the sport. I’d rewatch rugby documentaries just to focus on the gym scenes, trying to figure out what the athletes were doing.
   Me as an athlete   
  By the time I was 16, I hit my first major lifting milestone—a 100kg squat at Fitness First. Like most teenagers, I spent most of my time doing chest and arms with my mates. But things started to change when I joined in on circuits with some of the local MMA fighters who trained at the gym. That exposure opened my eyes to a more functional style of training. During this time, I was also playing rugby at a good level in Bath.

I went on to study Sports Development at Leeds Met University, continuing to play rugby there. In 2009, size and mass were everything in the sport, and standing at 5'6", I found myself sized out of the game at that level. This pushed me to dive deeper into strength and conditioning.

I came across programmes from Joe DeFranco and Gym Jones, which eventually led me to CrossFit. In my second year at university, I became one of the first members of CrossFit Leeds, and I was hooked from day one. Before long, I had my eyes on all the gym’s squatting records and started competing in small local competitions.  
Discovering CrossFit 
After graduating, I began coaching part-time at CrossFit Leeds while working as a youth worker in Bradford. It wasn’t long before I realised I wanted to coach full-time and pursue my own competitive ambitions. In 2013, I jumped at the opportunity to coach in Kuwait at Circuit+, the country’s first CrossFit gym.

This was a major turning point for me. I coached from 5 p.m. to 10 p.m. every day, spending the rest of my time training. Over the next four years, I trained like a full-time athlete, competing at the CrossFit Games Asia Regionals in 2014 and the Dubai Fitness Championships in 2015. During this time, I also became involved in teaching CrossFit Weightlifting seminars across Europe and the Middle East, taking my work into coach education.

While competing was my top priority, I increasingly felt drawn towards advancing my coaching career. My training partners encouraged me to focus more on programming for other athletes. In 2015, I took the OPEX CCP courses and began online coaching under the mentorship of Andy Edwards and Ollie Mansbridge, both influential figures in the UK and European CrossFit communities.

By that time, I was coaching athletes who were on the cusp of regional-level competition. Though online coaching was a side hustle initially, it laid the groundwork for what was to come.
  Making coaching my priority   
  From 2015 to 2018, I coached at CrossFit gyms in Chicago and London before settling in Barcelona, where I transitioned to online coaching full-time. In 2019, I decided to step back from competitive CrossFit to focus entirely on coaching athletes.

That year, I coached two national champions from Kuwait and Vietnam to the CrossFit Games. This experience solidified my passion for guiding others towards success in the sport.

After that trip to the CrossFit Games, I realised I needed a more structured, systematic approach to coaching. My athletic experiences had shaped my methods, but as my client base grew and their goals diversified, I adapted to meet their needs.

Today, my coaching focuses on providing individualised programming, prioritising long-term progress while remaining flexible and dynamic to respond to each athlete’s unique demands. My aim is to create engaging, enjoyable training that challenges clients to test their limits, whether in competition or through personal goals.  
 Going all in on CrossFit online 
Now, with over 10 years of experience coaching competitive CrossFit athletes, I work full-time as an online coach, managing a select group of under 30 athletes to ensure high-quality, personalised attention.

On weekends, I also teach weightlifting seminars for Burgener Strength in Spain and the UK. Whether through tailored programming or in-person coaching, my goal remains the same—to help athletes unlock their full potential and achieve peak performance.

When I’m not coaching, you’ll find me training in Brazilian jiu-jitsu, walking my dog along Barcelona’s beaches, or on a mission to try every chuleton (T-bone steak) the city has to offer.

If you're interested in learning more about my coaching or exploring how I can help you, feel free to book a call with me.
 How it all began... 
I grew up in Bristol, UK, where some of my earliest memories are of my dad’s non-profit gym in Knowle West. As a young kid, this was where I got my first taste of fitness, learning how to perform cleans with an empty bar.

Growing up, I was constantly involved in sports—anything from football to boxing—but I always gravitated towards judo as a kid, and later rugby during my teenage years.

Even then, it wasn’t just about playing the game. I found myself fascinated by the physical training behind the sport. I’d rewatch rugby documentaries just to focus on the gym scenes, trying to figure out what the athletes were doing.
   Me as an athlete   
  By the time I was 16, I hit my first major lifting milestone—a 100kg squat at Fitness First. Like most teenagers, I spent most of my time doing chest and arms with my mates. But things started to change when I joined in on circuits with some of the local MMA fighters who trained at the gym. That exposure opened my eyes to a more functional style of training. During this time, I was also playing rugby at a good level in Bath.

I went on to study Sports Development at Leeds Met University, continuing to play rugby there. In 2009, size and mass were everything in the sport, and standing at 5'6", I found myself sized out of the game at that level. This pushed me to dive deeper into strength and conditioning.

I came across programmes from Joe DeFranco and Gym Jones, which eventually led me to CrossFit. In my second year at university, I became one of the first members of CrossFit Leeds, and I was hooked from day one. Before long, I had my eyes on all the gym’s squatting records and started competing in small local competitions.  
Discovering Crossfit 
After graduating, I began coaching part-time at CrossFit Leeds while working as a youth worker in Bradford. It wasn’t long before I realised I wanted to coach full-time and pursue my own competitive ambitions. In 2013, I jumped at the opportunity to coach in Kuwait at Circuit+, the country’s first CrossFit gym.

This was a major turning point for me. I coached from 5 p.m. to 10 p.m. every day, spending the rest of my time training. Over the next four years, I trained like a full-time athlete, competing at the CrossFit Games Asia Regionals in 2014 and the Dubai Fitness Championships in 2015. During this time, I also became involved in teaching CrossFit Weightlifting seminars across Europe and the Middle East, taking my work into coach education.

While competing was my top priority, I increasingly felt drawn towards advancing my coaching career. My training partners encouraged me to focus more on programming for other athletes. In 2015, I took the OPEX CCP courses and began online coaching under the mentorship of Andy Edwards and Ollie Mansbridge, both influential figures in the UK and European CrossFit communities.

By that time, I was coaching athletes who were on the cusp of regional-level competition. Though online coaching was a side hustle initially, it laid the groundwork for what was to come.
  Making coaching my priority   
  From 2015 to 2018, I coached at CrossFit gyms in Chicago and London before settling in Barcelona, where I transitioned to online coaching full-time. In 2019, I decided to step back from competitive CrossFit to focus entirely on coaching athletes.

That year, I coached two national champions from Kuwait and Vietnam to the CrossFit Games. This experience solidified my passion for guiding others towards success in the sport.

After that trip to the CrossFit Games, I realised I needed a more structured, systematic approach to coaching. My athletic experiences had shaped my methods, but as my client base grew and their goals diversified, I adapted to meet their needs.

Today, my coaching focuses on providing individualised programming, prioritising long-term progress while remaining flexible and dynamic to respond to each athlete’s unique demands. My aim is to create engaging, enjoyable training that challenges clients to test their limits, whether in competition or through personal goals.  
 Going all in on Crossfit online 
Now, with over 10 years of experience coaching competitive CrossFit athletes, I work full-time as an online coach, managing a select group of under 30 athletes to ensure high-quality, personalised attention.

On weekends, I also teach weightlifting seminars for Burgener Strength in Spain and the UK. Whether through tailored programming or in-person coaching, my goal remains the same—to help athletes unlock their full potential and achieve peak performance.

When I’m not coaching, you’ll find me training in Brazilian jiu-jitsu, walking my dog along Barcelona’s beaches, or on a mission to try every chuleton (T-bone steak) the city has to offer.

If you're interested in learning more about my coaching or exploring how I can help you, feel free to book a call with me.
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